
A journey in five sips
Explore Bean You®
Find your tribe, do good, and share a coffee — online and in our cafés.
1Step 1
Recognise Who You Are
Through the App share your values by simple text, a 60-sec voice note, or a 30-sec selfie video. Our AI does the rest.

2Step 2
Find Your Tribe
We connect you to people and opportunities aligned to your values — education, gaming, and AI helpers.

3Step 3
Meet In Real Life (IRL) in Our Cafés
We’re rolling out 10,000 cafés worldwide. Enjoy a free cup, meet your tribe, and grow together.












Stores are to be opened in many major cities and towns around the world.
4Step 4
Earn Points for Doing Good
Get rewarded for positive actions — helping others, moving more, living healthy, and sustainability.

5Step 5
Support the Farm Behind Your Coffee
Adopt a coffee crop from as little as US$3.8 one-off, chat with the farmer, and follow the journey.

Join the Movement
Connect to your tribe, support farmers, and earn rewards for doing good.